We believe that each customer's food journey is distinct and unique, with their own individual needs and wants for food, also known as food missions. These missions are influenced by factors such as daily activities, dietary preferences, and time of day. A customer's food mission can range from simple, affordable meals to luxurious, occasional treats, and they typically seek out brands that specialise in that particular type of food mission.
At EPiC, we recognise the importance of offering a diverse range of food options to cater to each customer's unique food journey. Our brands, such as Pak Adam's Nasi Lemak, Epic Food Hall, New York's Patty 'n Toast, Bachelor's Pizza Co., Oishii Donburi, and Jjeonda Chicken, are all distinctive and tailored to meet the needs of our customers. And they all share our core vision of providing high-quality, affordable meals to the masses.